East Coast Securities Limited has given consent to Business Automation for deploying call center along with other service delivery applications for it's merchant banking operation. East Coast Securities Limited is one of the leading brokerage houses, licensed from Securities and Exchange Commission ( SEC ) and continuously improving it's financial product line. As part of their customer services, they have planned for a complete service delivery platform of Business Automation Ltd. where there would be call center for attending the customer’s online order taking & response. The customers will be able to take information from phone banking, statement by SMS, Fax and e-mail. The system will have an interface at the office for the customers' who will be taking statements from kiosk. The entire services are integrated. The management will be able to monitor the services and business by using the dashboards under Qlikview. Business Automation is providing this service delivery platform specially designed for the merchant banks / brokerage houses of Bangladesh.